I am so pleased to announce that Katherine Miller has joined Waterlink Web as our Content Editor!
A well-designed website is only part of the package. An effective experience for users also demands top-quality writing and marketing. Katherine’s 20 years of experience as a communications specialist, expert writing skills and media insight are key to Waterlink Web’s strategy.
Katherine Miller most recently was with The Oregonian, where she was an editor and regular contributor of both editorial and marketing material. Her extensive background in media includes writing and editing for digital, print and television. These included a public television station, several major metro dailies (such as the Los Angeles Herald-Examiner and the San Francisco Examiner), a regional wire service, and OregonLive, the website for The Oregonian.
While at The Oregonian Miller demonstrated her versatility as a writer with profiles, long-form features, copywriting, Q&As, book reviews, display type, and more.
Katherine Miller in her own words
My goal is delivering a client’s message in clear, concise and lively copy that engages and inspires readers — from the brief and pithy to the in-depth and thought provoking,” said Miller. “I’m excited to help expand Waterlink Web’s line of services and apply my skills in this dynamic field.
Waterlink Web is a full-service interactive agency offering website development, strategic marketing, Google analytics, Search Engine Optimization, WordPress websites, WordPress training, and website maintenance.
Since launching Waterlink Web I have frequently helped clients who came to me with lovely websites, beautifully designed, but missing key safeguards to protect their site from hackers. These clients paid for websites but were never given the essential training in how to post, add categories and tags and, most importantly, how to help their website’s Search Engine Optimization.
This post includes the content from a July 2014 WordPress Users MeetUp where I spoke on “Safeguarding Your WordPress Clients” and the elements that should be included in every WordPress site but often are not.
Security Begins with a Name
What I am referring to here is the User Name. When a WordPress designer adds a client to administer the website, the User Name should be unique, hard to guess and something the client will remember and like using. It cannot be changed!
Never make it “admin.” Admin is the most common user name in WordPress and the first thing hackers will guess when trying to break into a website.
Security Continues with a Password
Have you heard the term “password rot?” What this means is that your password is the strongest on the day it is created. Once we create a password we think it is clever, we can remember it and we start using it on multiple sites.
Well, your WordPress site may be pristine without malwear but another site you log into may not be. So, the “bots” on that other site get your password and then they can log into other sites you frequent, including your WordPress site.
Ideally a Different Password for Each Site You Visit
So how do we track all of these different passwords? There are plenty of tools that can help from low tech to high tech:
Sticky Notes, while decidedly low-tech, no “bot” has ever looked into a desk drawer and found the list of passwords.
Password Managers, such as 1Password for Mac or LastPass, can ease the burden of remembering passwords.
Two-step authentication, offered by Google as well as GetClef, this password system can require a telephone for additional authentication and protection.
If you cannot manage all of your passwords, then pick the passwords that are most important and manage those.
Updating also Safeguards Your Clients
It is frightening how many WordPress sites are designed and turned over to clients without the necessary training in how to update the plugins or theme, leaving these sites potentially open to hackers. As President of Waterlink Web I always make sure each client is taught how to do the basic security maintenance on their website.
Include a Backup Plugin
Every WordPress site should be secured with a backup plugin. There are various options including Vault Press, a premium plugin that is included in JetPack. At this MeetUp most users preferred the following:
Backup Buddy, a fairly low cost backup plugin that offers additional services.
Include a Search Engine Optimization Plugin
Good Search Engine Optimization helps your client be successful. If your client is successful, then you are successful. Good SEO is never really done. It includes content that is kept current, that users want to access and link to. One of the things that makes WordPress such a great tool is that once the site is set up it is easy for your client to add new and engaging content and, with a little help, improve their SEO. Waterlink Web includes Search Engine Optimization with each site we design and develop. The SEO plugin I prefer for my clients is WordPress SEO by Yoast. I prefer it because it is easy to follow the steps for improving your SEO on each page of your site and provides an overall ranking for your pages.
Blog Posts – Never Leave Uncategorized
Because we have all posted, at least once, without selecting or adding a Category, do your clients the favor of eliminating “Uncategorized” on their posts. This is how:
In the admin panel, under Posts, scroll to Categories and select. Put in a Category, something that will always describe your posts, such as your website name.
After that is saved, go to Settings and scroll to Writing. Under Default Post Category select your new default and save it.
Now your posts will never be “Uncategorized.” I also recommend brainstorming with your client before turning the website over and inserting a series of Categories that he or she can draw from when Posting.
Blog Posts – Categories and Tags
Just as each post should have a Category, Tags are also helpful both in SEO and in helping your users find content on your website. Think of Categories as chapter titles in a book and Tags as a listing in an index. For example, if your website is about hats, then Categories might include Cowboy, Fedora, etc. Tags might by felt and straw because many hats are made of felt or straw.
To Learn More …
Just log into the Waterlink Web – About page to learn more about me and how my marketing background will help your website and business succeed. My goal is your success.
Waterlink Web is a green company partially powered by a solar array and located on a Gold Certified Backyard Habitat property. This is not a new thing for us, nor is it something we have “advertised” in the past. It is just our way of life and another example of our commitment to the community.
Controversy surrounds “green washing” or as Wikipedia puts it, “… when significantly more money or time has been spent advertising being ‘green’ … than is actually spent on environmentally sound practices.” Another excellent resource about green washing is StopGreenWash.org, a site sponsored by Greenpeace.
Waterlink Web is green because it inherits the philosophy and practices of my husband and myself, Mary Ann Aschenbrenner. We went “green” over 20 years ago when we stopped using chemicals and pesticides in the garden and lawn, choose native plants for landscaping and began composting kitchen scraps.
Today we operate a small apiary of organically tended honeybees, raise chickens for eggs and, just over a year ago, put up the money to install a solar array on our roof. While it will take about six more years for our solar array to completely pay for itself, we see the results every month in a smaller electric bill. Some months the solar array contributes half of the electricity used, more frequently one-third, but even in the winter months, when we see short days and rain in Western Oregon, it still contributes.
As a green interactive agency, Waterlink Web is proud to build websites for small businesses and non-profits that share our values of sustainability and community involvement. We know that how we treat each other and the earth is the legacy that counts.
When I first imagined the Pier Park Pick-Up in 2008, it was with a ragtag board of volunteers, all members of Friends of Pier Park. We are dedicated to the protection and improvement of this North Portland Park and knew it would take more than just our members to tackle the invasive ivy that covered an entire hillside along one sheltered valley and was established at the north end of the park as well. We knew we needed help.
The encroaching ivy was a threat to the native understory of ferns, wood violets and trilliums, a threat that could eventually rise to choke the Douglas firs that dominate the Park. One member suggested we call SOLVE to get help. SOLVE staff suggested we schedule our event to coincide with the SOLVE IT Earth Day event sponsored by Portland General Electric.
It was a brilliant suggestion. Over the past six years that we have pulled ivy, blackberries, holly and even Japanese knotweed, it has always been with the help of volunteers from companies across Portland. One year it was Boeing who showed up with 50 volunteers including spouses and children. This year it was a law firm, Perkins Coie, who arrived early and prepared with gloves and tools.
Along with our own volunteers and the support of Portland Parks staff I am proud to say that we have beaten back the ivy and the blackberries are at bay. The knotweed is nowhere to be seen and the holly starts that came up over the past year are removed. In fact, even the amount of litter picked up seems to decline each year.
This is the reward of consistency. In North Portland, in a neighborhood park that features a Sequoia grove and a forest of Douglas Fir, the ivy that is taking over so many of our public forests is virtually gone. Thank you SOLVE. Thank you to the hundreds of volunteers who have come out over the years to Pier Park for the annual SOLVE IT event. You have made a difference!
Usability testing seems to be the overlooked stepchild of web design.
As web designers and builders we put energy into selecting fonts, styling, colors, logos, search engine optimization, writing and rewriting copy, photography and editing photos, etc. all the while working effectively and efficiently with our clients. When we get to that place in the process of developing a website where the client is happy and the site is finished, it is natural to feel our work is “done.” Without a usability test or two and the subsequent improvements, however, our website will not be complete.
Simple user testing, also called debugging design, will eliminate the irritating but common quirks that crop up in websites. Quirks such as content that is too busy or difficult to scan, clickable areas that are too small and overly long registration forms, just to name a few. These website problems turn users off, can cause our clients to lose customers and will keep our websites from performing as hoped.
Following through with simple usability tests is a debt we owe to our clients and ourselves in the effort to make our websites not just good, but excellent.
After a year or so of study, learning and working all the while, I am now official. Officially certified, that is, in Website Development and Design.
This is not my first degree, that one is from the University of Puget Sound where I was an Honors student focused on English with an emphasis on Writing. That was followed by a stint as a sports writer for a local newspaper and several years in marketing, specifically, marketing carpool matching websites for local governments involved in transportation planning.
What I love about web design is seeing small business clients succeed with the websites that I created. These websites will serve my clients for years. The expert training and feedback I received from Portland Community College, one of only three colleges in the country that offers this program, has enabled all this to happen.