Entrepreneurs, like all humans, are inventive. Changes over the past two years encouraged us to create new ways to connect with each other and with our clients. I see Membership Websites as an emerging catalyst to support eCommerce, online learning, and improve client communication.
A Membership Website is like a beautiful gift for your clients, helping create a place to engage with like-minded individuals. Here are two startups and one business organization that I had the privilege of building membership websites for 2021.
Three Membership Websites
Every client I work with brings something unique and good to the world. Sometimes, they are also adorable.
A Little SEL
A Little SEL brings something particularly important and valuable to these divisive times — Social-Emotional Learning. The videos, puppet shows, songs, and games written and enacted by Colleen and Rob Thompson are geared toward Kindergarten and First Grade children and the website members are teachers and parents, but these days we could all benefit from a review of concepts like:
- Considering Others
- Solving Problems with Friends
- Making Responsible Decisions
- and much more.
Enjoy this short video and then share it with teachers and young people in your life.
Breaking Barlines: Turn Sound Into Skill
Also in 2021, I had the opportunity to work with Aron Bernstein, an experienced music instructor and composer who started learning music at age 19 and took his first piano lessons in college. He may have started late, but he made up for the lost time with a dynamic series of music theory lessons geared toward adults.
He says he is no prodigy, but when you study at Breaking Barlines you may begin to feel like one.
The website we built includes at least 42 videos and practice guides in modules centered around Scales, Chords, Rhythm, Diatonic and Chromatic Harmony, and Counterpoint — all music theory concepts you will understand and master during the course.
If you have an interest in music, don’t take my word for it. Check out this video for yourself.
St. Johns Boosters: Small Town in a Big City
The St. Johns Boosters membership website is very near and dear to my heart.
In 2015 when the Boosters had fewer than ten members I built their first website and then watched the membership grow to over 100 entrepreneurs and both large and small businesses.
Last year was time for a redo. (Yes, as businesses evolve and adapt, websites need to be redesigned to reflect the growth and changes.)
For the St. Johns Boosters that includes a map on the home page with icon-coded pins for each business that links to the company page on the website. It also includes a page showing all members by category with pictures, easy-to-follow jump links to specific services, and, of course, a link to the businesses’ full page.
This project is so close to my heart because I also live and work in St. Johns. See the Waterlink Web page on their site.
Looking Forward to 2022
I’m not going to predict the future except to say that as humans we are social beings who crave community. Membership websites are one way to connect and share experiences. They will continue to play an important role in learning, sharing, and communicating with each other.
If you are ready for a membership website, let me know. I would like to talk with you to see how Waterlink Web can help.
Stay well,
Mary Ann Aschenbrenner
